Current Ways Of Increasing Your Web Ranking In Accordance To Search Engines
What amount of cash are you losing by having your website appearing on page two or 22 of the search engine results?
The cost to your business could be important especially if you take into account the lifetime value of a new client you might have been able to serve had your website appeared on the first page of Google or Bing or Ask.
Skilled internet marketers, the guys and gals who make the a lot of money on the web selling to one another the equipments and techniques of internet marketing have long know a few basic tricks of the trade. And entire industry has raised around what is called Search Engine Optimization or SEO.
In simplest form there are 2 main classes of action required to give your website a better opportunity of ranking on the first page. And you want to be on the first page when your potential client looks for you. These are On-page Factors and Off Page Factors.
On page factors could be split into two sub categories. Those that are visible on your page and those which are in the hidden code right behind your page which the search engine robots see that tells them what your page is about. These hidden codes are called Meta Tags, and while less important than they once were, they still are utilized by most search engines to at least some level. The sad news is that on loads of web sites they are totally missing, and this is not just the "cheapie" websites.
The actual text on your website is also visible to the search engines and to the public. If your page is related to quality nutritional supplements it will be a smart idea to say so on the text of your page. It is generally thought that you would like to have you top key word term that people are most likely to type into their PC to find your type of business in at least one headline on your page, and also in the first 50 or so words and again in the last paragraph on your page. You do not need to over stuff the page with the phrase too many times, however you want it to be clear to anybody that that is what your page is actually about.
The second major tactic for top search engine rankings is concerned with Off Page Factors. This mainly means back-links from other pages to your site. While there''re some "Black Hat" methods that may generate a lot of quick back-links to your internet site most of these are not recommended for the typical small business. While they can work for some time, the folks at Google as well as the other search engines are pretty smart and usually discover these systems and penalize those who use them. So word of caution, be careful of anybody who promises a ton of back links in short order.
The easiest method for many businesses is to engage in blogging and or article marketing over time. The consistent addition of new material on the web that links back to your website is the key additional step you have to take, as soon as you get your on page factors set up. But do not neglect those on-page factors or it will take two to three times as much ongoing effort to get the same results.
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